Interactive Christmas recipe booklet

2024

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Tools: Affinity Designer, Flourish
Client: Panorama
Data: Jamila Cuisine, Adi Hădean, Savori Urbane, Teo’s Kitchen și Laura Adamache.
Link: Interactive Christmas Recipe Booklet (RO)
Color palette:

This interactive Christmas recipe booklet lines up festive dishes from well-known food influencers, showing ingredients and preparation steps in a clear, consistent way. To make this happen, I carefully reviewed each recipe, broke down the instructions, and made sure all the measurements matched. In the end, I kept the design simple and easy to use.
 
After seeing how well people responded to the booklet, I started to wonder why the simple design worked so well. It reminded me that good data visualization is not always about making things complicated. Often, focusing on clarity and ease of use has a bigger impact than trying to create something flashy.
What makes the booklet work is how practical it is. With ingredient lists and steps all set out the same way, people can quickly compare recipes, plan their meals, and make smart choices. This is especially useful during the busy holiday season. In the end, this project showed me that the best visualizations are the ones that help people with real needs and make daily tasks easier, not just the ones with the most advanced features.